01 / 04 · Dietary supplements
Velvia
Building a clinical, premium supplement brand from zero to soft launch.
- Role
- Marketing Lead
- Period
- Dec 2025 – May 2026
- Type
- In-house
Result
0 → launch
positioning, packaging, a 21-SKU product range and e-commerce site, built from scratch
The challenge
A new supplement brand with no history, in a category full of loud, look-alike visuals. It had to look credible from day one, on a small budget.
What I did
Positioning with medical advisers. Built the brand platform, product concepts and differentiation messaging together with medical advisers.
Visual direction. Directed two designers on packaging, website and identity: muted colors, metallic details and quiet, product-first compositions.
E-commerce site. Planned the site structure. Product pages show active ingredients and dosage, so the formula is easy to read on a phone.
Results
- Brand taken from zero to soft launch
- 21 SKUs launched
- Positioning, packaging and e-commerce site
Visual strategy
Clinical and premium
Muted colors, metallic details, reflective textures and clean compositions, to communicate precision and quality.
Metallic details
Reflective textures
Muted colors
Posters
Product-first, minimal, poster-like
Website
Clinical, confident, simple
A restrained gray interface with a glass-style navigation bar. Product pages put the active ingredients first.
Glass-style transparent navigation while scrolling
Mobile
Built for the phone
Questions about this project? Email me.